0708 is a distinctive brand founded by two best friends with a shared passion for fashion. Originally conceived with the ambition of creating a luxury handbag line, the brand evolved into "0708" after a pivotal decision. This evolution led to a focus on crafting exclusive, rare items that stand out in the market. To save all the questions and curiosities, the brand name "0708" reflects its origins from the two owners, combining the years 2007 ("07") and 2008 ("08") to create a unified brand identity.